Doug Hatcher

Doug Hatcher

Enterprise architecture and tech junkie

Blog

I write about the gap between what commerce platforms promise and what they actually deliver in production. Fifteen years of migrations, no vendor allegiances.

Wild Card

Your Org Chart Is Your Architecture

There is an old observation in software engineering called Conway’s Law. It says that organizations design systems that mirror their own communication structures. It was published in 1967. It has been restated, …
The Merchant-Side Gap

Go-Live Is the Middle of the Project, Not the End

Every commerce replatform I have been part of treats go-live as the finish line. The SOW is structured around it. The project plan counts down to it. The executive team celebrates it. The SI sends the final invoice …
The Constellation

Your Platform Choice Is Not Your Architecture

I have watched merchants spend six months evaluating platforms and six days deciding how everything else connects to them. Then they wonder why the new platform feels just as brittle as the old one. This is the most …

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