Imagine if Steve was still with us and he was confronted with a MacBook running Jamf and Microsoft 365
\n", "date_published": "2026-03-05T09:42:22-05:00", "url": "https://doughatcher.com/2026/03/05/imagine-if-steve-was-still.html" }, { "id": "http://hatcher.micro.blog/2026/02/19/the-agent-economy-is-already.html", "content_html": "The agent economy is already here www.reddit.com/r/AITrail…
\n", "date_published": "2026-02-19T12:31:16-05:00", "url": "https://doughatcher.com/2026/02/19/the-agent-economy-is-already.html" }, { "id": "http://hatcher.micro.blog/2026/01/15/personally-i-cant-wait-to.html", "content_html": "Personally I can’t wait to give Claude direct access to DoorDash and my bank account developers.googleblog.com/under-the…
\n", "date_published": "2026-01-15T10:44:13-05:00", "url": "https://doughatcher.com/2026/01/15/personally-i-cant-wait-to.html" }, { "id": "http://hatcher.micro.blog/2025/12/13/meanwhile-head-shops-are-getting.html", "content_html": "Meanwhile head shops are getting raided in Charleston this week despite THCA/H being legal and regulated now www.cnbc.com/2025/12/1…
\n", "date_published": "2025-12-13T09:52:15-05:00", "url": "https://doughatcher.com/2025/12/13/meanwhile-head-shops-are-getting.html" }, { "id": "http://hatcher.micro.blog/2025/12/08/metroid-prime-might-have-been.html", "content_html": "Metroid Prime 4 might have been released for the Switch, but it feels like it wants to be a Meta Quest game. I bet we’ll see Nintendo make a move into VR it’s clearly where their head is at
\n", "date_published": "2025-12-08T17:36:48-05:00", "url": "https://doughatcher.com/2025/12/08/metroid-prime-might-have-been.html" }, { "id": "http://hatcher.micro.blog/2025/12/01/this-is-what-your-up.html", "content_html": "This is what your up against if you’re hiring for technical roles www.youtube.com/watch
\n", "date_published": "2025-12-01T11:23:47-05:00", "url": "https://doughatcher.com/2025/12/01/this-is-what-your-up.html" }, { "id": "http://hatcher.micro.blog/2025/11/30/agentic-terminals-are-cool-and.html", "content_html": "Agentic terminals are cool and all, but I don’t need an AI summary of my rsync output. Yes, I know the files are downloading but I don’t see how 9MB/s is “excellent progress” over Wifi 6. At least give me a cool visualization!
\n", "date_published": "2025-11-30T10:43:05-05:00", "url": "https://doughatcher.com/2025/11/30/agentic-terminals-are-cool-and.html" }, { "id": "http://hatcher.micro.blog/2025/11/29/magento-meet-ny.html", "title": "Magento Meet NY 2025", "content_html": "I had a blast in New York the other week at Meet Magento NY 2025. I saw a few familiar faces, and I learned a few new things about everyone’s favorite open source commerce platform.
\nHyva, which I definitively learned this trip is pronounced Hoo-vah) is probably the biggest thing in the Magento Open Source space, providing what many consider to be the best theme for the platform and is widely considered to be the right starting point for most people interested in Magento open source. The theme used to come with a hefty license fee, but no more! Use it as you wish, with it’s new OSL 3.0 licensing.\nI’m a strong proponent of using Adobe Commerce and Magento heedlessly through it’s GraphQL APIs so it’s possible I’ll never happen upon Hyva in my client work. Even still, I think I’ll start looking at it as the rightful default monolith theme and include it in my sandboxes. Just seems like time.
\nloki-extensions.com/checkout/…
\nIf you’re on Hyva, Luma or even your own custom Magento theme, you may be interested in a lifted checkout experience. We got a great walkthrough of Loki checkout and it seems like a great foundation if you’re looking for a lift but still keep things relatively close to the ground.
\nI was keenly interested in this talk because it speaks to some very real problems that we see play out in our day-to-day life. We have several practices here at Blue Acorn, it’s not just Adobe. But since each platform has it’s own toolchain, it’s hard to find developers who can interoperate between platforms. And even if they can, they are often forced to reinvent the wheel as we usually build for more modern frontends that don’t have the interfaces Hyva and Luma have perfected. Daffodil changes all that with a rich component library for commerce that works across platforms, supporting Adobe Commerce and a whole host of others. The maintainer is commited to keeping it open source and making sure developers can extend across platforsm and teconologies, and I hope we get a chance to use it soon!
\nAnother major shocker was that Platform.sh, the beloved platform behind Magento Cloud, has changed it’s name to Upsun. Personally, I thought Platform.sh was the perfect name – succinctly describes the tool. I got the sense that the new name is a bit controversial. I’ve hosted Magento pretty much every way possible, but over the last five or six years that’s really become a forgotten skill with Magento Cloud. So whaever they are calling it, it really is a mature and reliable hosting platform. And trust me, rolling these things by hand can be more trouble than it’s worth for most people.
\nexperienceleague.adobe.com/en/docs/c…
\nWhat Magento event would be complete without Adobe’s heavy hand talking up their enterprise platform? This year Ritesh brought out all the new mainstays: Adobe Commerce as a Cloud Service, App Builder and Adobe Optimizer are really where you want to be if you’re in the enterprise space. There was a slide with the apps in the Exchange, and I think I might have had a hand in more than a handful of them! Watching the Cloud Service and App Builder platforms take off has been a highlight for sure.
\nWe also keep hearing a lot about Adobe Commerce Optimizer, and this was no exception! ACO is poised to be the stepping stone from any platform, be it Magento, Shopify, Oracle or something home grown into the Edge Delivery Services space, providing catalog, search and that blazing-fast storefront. Customers are using it as a key first-step for eventual SaaS adoption. Adobe seems to have a strong strategy in out-of-process extensibility and edge delivery services, it’s great to see them continue down this road.
\nMy favorite part of the trip is that I didn’t have to go alone! With Magento Meet we’ve made it a habit to not just send wildcards like me, but we’ve made an effort to send Technical Architects who love both Adobe Commerce and Magento to soak up the culture. This year, Max and Ryan, two guys I’ve worked super closely with for years – most recently building out some blockbuster App Builder apps, were able to tag along.\nI’ve worked with Max for six or seven years at this point, and while we’ve been through hell together on more than one implementation, I had never met him before until the trip. Really great putting a body to the face, and I immediately felt at ease because I knew him for years. Ryan and I have worked on the same team in the Charleston office for years and years, so the three of us roamed the streets from bar to bar, tried not to go over the per-diem, and had a great time.
\nOnce word got out that I was going to be in New York, like half of management offered to arrange for access to our office in One World Trade. In truth, there wasn’t time to even put our bags down, but I have to say that it’s probably my favorite stop anytime I’m in New York. From the lobby you take an elevator to the 64th floor with an observation deck overlooking the city, complete with a little lounge! There’s another elevator you have to take to get to the floor Infosys and our sister company WongDooty are. The view from there is nothing short of astounding, if you work here you should definitely find a way to work out o the office for a few days.
\nI\nt was a great trip. I got to see a lot of old friends, including the good folks at Adobe and old school Blue Acorn alum like Ben Marks. I want to thank Blue Acorn and my leadership for flying me out, and I’m looking forward to next year!
\n![](\"https://cdn.uploads.micro.blog/264500/2025/img-0098.jpg\")
\n",
"summary": "The recent Meet Magento NY 2025 highlighted significant developments in the Magento ecosystem, including the open sourcing of the Hyva theme and the renaming of Platform.sh to Upsun, while also fostering valuable team connections.",
"date_published": "2025-11-29T11:29:58-05:00",
"url": "https://doughatcher.com/2025/11/29/magento-meet-ny.html",
"tags": ["Publications"]
},
{
"id": "http://hatcher.micro.blog/2025/11/29/meanwhile-i-dream-of-the.html",
"content_html": "Meanwhile I dream of the workers utopia that is four days a week www.itpro.com/business/…
\n", "date_published": "2025-11-29T09:04:05-05:00", "url": "https://doughatcher.com/2025/11/29/meanwhile-i-dream-of-the.html" }, { "id": "http://hatcher.micro.blog/2025/11/25/its-stuff-like-this-that.html", "content_html": "It’s stuff like this that makes me mildly interested in Windows again www.windowslatest.com/2025/11/1…
\n", "date_published": "2025-11-25T08:30:29-05:00", "url": "https://doughatcher.com/2025/11/25/its-stuff-like-this-that.html" }, { "id": "http://hatcher.micro.blog/2025/11/15/feels-like-only-yesterday-i.html", "content_html": "Feels like only yesterday I was checking this out at a demo kiosk in Aramark HQ. Now they’re just hanging out in gas station’s in the middle of nowhere!
\n![\"\"](\"https://adobedigest.com/uploads/2025/image.jpg\")
\n",
"date_published": "2025-11-15T13:27:43-05:00",
"url": "https://doughatcher.com/2025/11/15/feels-like-only-yesterday-i.html"
},
{
"id": "http://hatcher.micro.blog/2025/11/12/valve-has-built-a-better.html",
"content_html": "Valve has built a better mouse trap than Microsoft for consumers. Like a decades long lead totally squandered. Linux is a better platform for running Windows apps than Windows is
\n", "date_published": "2025-11-12T14:51:45-05:00", "url": "https://doughatcher.com/2025/11/12/valve-has-built-a-better.html" }, { "id": "http://hatcher.micro.blog/2025/11/08/this-new-assign-issues-to.html", "content_html": "This new “Assign Issues to Copilot” feature in Github takes vibe coding laziness to a whole new level. With the right testing automation PMs and clients can now just self-serve their own small features and assign the complex stuff out
\n", "date_published": "2025-11-08T15:33:39-05:00", "url": "https://doughatcher.com/2025/11/08/this-new-assign-issues-to.html" }, { "id": "http://hatcher.micro.blog/2025/10/31/so-those-dm-scammers-that.html", "content_html": "So those DM scammers that steal your friends profiles are getting more clever - they download your friends chat history first and ask the AI to read it and continue the conversation for a while so they can more easily slip in undetected and lead you to the spot
\n", "date_published": "2025-10-31T06:47:17-05:00", "url": "https://doughatcher.com/2025/10/31/so-those-dm-scammers-that.html" }, { "id": "http://hatcher.micro.blog/2025/10/22/im-a-vs-code-guy.html", "content_html": "I’m a VS Code guy, and Copilot in Agent mode has pretty much changed how I do most engineering work. Today I’ve been playing with Excel’s Copilot mode, and it’s pretty clear that vibe spreadsheeting and powerpointing will be Microsoft’s new ecosystem lock-in play
\n", "date_published": "2025-10-22T10:09:27-05:00", "url": "https://doughatcher.com/2025/10/22/im-a-vs-code-guy.html" }, { "id": "http://hatcher.micro.blog/2025/10/20/the-hardest-thing-about-having.html", "content_html": "The hardest thing about having a job in 2025 is getting assigned one of the nicest Macbook Pros money can buy and dumping layers and layers of MDM and IT management solutions on it so it becomes a glorified paperweight
\n", "date_published": "2025-10-20T12:35:33-05:00", "url": "https://doughatcher.com/2025/10/20/the-hardest-thing-about-having.html" }, { "id": "http://hatcher.micro.blog/2025/10/20/doug-hatcher-the-hardest-thing.html", "title": "Doug Hatcher - The hardest thing about having a job in ...", "content_html": "The hardest thing about having a job in 2025 is getting assigned one of the nicest Macbook Pros money can buy and dumping layers and layers of MDM and IT management solutions on it so it becomes a glorified paperweight
\n", "date_published": "2025-10-20T12:35:33-05:00", "url": "https://doughatcher.com/2025/10/20/doug-hatcher-the-hardest-thing.html" }, { "id": "http://hatcher.micro.blog/2025/04/11/getting-started-with-adobe-commerce.html", "title": "Getting Started with Adobe Commerce Storefront", "content_html": "www.blueacornici.com/blog/gett…
\n", "summary": "An in-depth guide to getting started with Adobe Commerce Storefront development.", "date_published": "2025-04-10T23:06:00-05:00", "url": "https://doughatcher.com/2025/04/11/getting-started-with-adobe-commerce.html", "tags": ["Publications"] }, { "id": "http://hatcher.micro.blog/2024/12/14/the-funnel-podcast-how-you.html", "title": "The Funnel Podcast: How You Can Become Enterprise Ready", "content_html": "www.blueacornici.com/blog/the-…
\n![](\"https://cdn.uploads.micro.blog/264500/2025/ab67656300005f1ff6d465ebcc5895a5c8578a77.jpg\")
\n",
"summary": "A discussion with Doug and Sarah on what it takes to become enterprise-ready in the world of e-commerce and digital transformation.",
"date_published": "2024-12-14T01:02:00-05:00",
"url": "https://doughatcher.com/2024/12/14/the-funnel-podcast-how-you.html",
"tags": ["Publications"]
},
{
"id": "http://hatcher.micro.blog/2024/10/04/the-next-wave-understanding-generative.html",
"title": "The Next Wave: Understanding Generative Commerce and the Future of Brands",
"content_html": "www.blueacornici.com/blog/unde…
\n", "summary": "Curious how this new AI era will impact the way brands connect with their audiences? Check out my latest blog post, where I break down what Generative Commerce is and how it’s set to transform the future of commerce and retail", "date_published": "2024-10-03T23:10:00-05:00", "url": "https://doughatcher.com/2024/10/04/the-next-wave-understanding-generative.html", "tags": ["Publications"] }, { "id": "http://hatcher.micro.blog/2024/08/04/from-setup-to-success-how.html", "title": "From Setup to Success: How to leverage payments to enhance the Adobe Commerce journey", "content_html": "\n", "summary": "Blue Acorn iCi\u0026rsquo;s Doug Hatcher teams up with Adobe\u0026rsquo;s Nitu Walker to guide you through setting up and onboarding Payment Services on Adobe Commerce. They\u0026rsquo;ll cover practical use cases and highlight the out-of-the-box features that can elevate your experience.", "date_published": "2024-08-03T23:14:00-05:00", "url": "https://doughatcher.com/2024/08/04/from-setup-to-success-how.html", "tags": ["Publications"] }, { "id": "http://hatcher.micro.blog/2024/07/24/adobes-bb-commerce-trends-data.html", "title": "Adobe's 2024 B2B Commerce Trends \u0026 Data Report", "content_html": "\n", "summary": "I was asked to present the technical perspective for Adobe\u0026rsquo;s 2024 edition of their B2B trends report", "date_published": "2024-07-23T23:24:00-05:00", "url": "https://doughatcher.com/2024/07/24/adobes-bb-commerce-trends-data.html", "tags": ["Publications"] }, { "id": "http://hatcher.micro.blog/2023/04/30/step-by-step-what-does.html", "title": "[STEP BY STEP] What Does “Fully-Integrated” Mean in the DXP Era?", "content_html": "www.futurecommerce.com/podcasts/…
\n![](\"https://cdn.uploads.micro.blog/264500/2025/6476289e79fa88c82942fc7d-step-by-step-season-12-episode-3-square.jpg\")
\n",
"summary": "Rebecca Hall and I talk about Digital Experience Platforms with the crew of Future Commerce",
"date_published": "2023-04-29T23:17:00-05:00",
"url": "https://doughatcher.com/2023/04/30/step-by-step-what-does.html",
"tags": ["Publications"]
}
]
}